Four platform transitions. The same pattern, every time. Align Growth Global (AGG) exists because that pattern is playing out again - at AI speed, across every market simultaneously.
Every major platform transition creates advantage for those who move with clarity rather than reaction. AGG was founded by a team that has lived through four of them - at Microsoft, Red Hat, and the ecosystems built around them. We surface what is actually limiting growth, shape strategy from that clarity, and execute across teams, platforms, and partnerships. What we build is defensible, measurable, and resilient to market shifts.
AI replatforming is forcing a portfolio reckoning. Without systematic frameworks, structural exposure across a fund looks like a team problem in each company. LP scrutiny is rising. AGG provides the diagnostic foundation to assess portfolio positioning against the intelligence economy, before the questions get harder to answer.
Growing companies develop blindspots. Every new leader quietly reshapes go-to-market (GTM) - fragmenting alignment between strategy, execution and institutional knowledge. Current revenue masks the cracks. AGG surfaces what's actually limiting growth and orchestrates the execution to fix it.
Three words. Three things every engagement produces.
Alignment. Compounding growth. Global reach.
Neela, Mike, and Will built and scaled billion-dollar platform ecosystems together at Red Hat. AGG exists because the platform intelligence capability their clients needed did not exist - so they built it.
We didn't watch these shifts happen. We built the programs and ecosystems that enabled developers, startups, and customers to navigate them - MSDN, the Microsoft Global Partner Network, Red Hat Partner Connect.
Platform absorption, ecosystem positioning, community dynamics, platform-aligned distribution. These patterns recur across every transition. We have seen which strategies survive, which get absorbed, and which become acquisition targets - before the market makes it obvious.
We made build-vs-partner decisions at Microsoft and Red Hat. We know how hyperscalers and AI platforms evaluate those same choices today - what to absorb, who to partner with, and what to leave to the ecosystem. That is not research. It is operating memory.
"Platform transitions never announce themselves. They build in the background - in pricing pressure you can’t justify, in partners going quiet, in churn you can’t diagnose - until the inflection point makes the shift impossible to ignore. And by then, the repositioning window is already closing."
These aren't values statements. They are the standards we hold every engagement to.
Most of them solve half the problem.
| Capability | VC Platform Teams | Consulting Firms | Fractional Execs | Align Growth Global |
|---|---|---|---|---|
| Platform insider intelligence | ✗ | ✗ | Partial | ✓ EIR Network |
| Cross-portfolio pattern recognition | Limited | ✗ | ✗ | ✓ Systematic |
| Hands-on execution | Partial | ✗ | ✓ | ✓ Embedded |
| AI replatforming framework | ✗ | Generic | ✗ | ✓ Proprietary |
| Investment firm + portfolio company alignment | ✗ | ✗ | ✗ | ✓ Both sides |
| Stays through implementation | ✗ | ✗ | Partial | ✓ Always |
| Cross-border market expertise | ✗ | Selective | ✗ | ✓ EU, UK & US |
The starting point depends on where you sit.
AGG gives investment firms the diagnostic infrastructure to see it and the embedded capability to act on it before the window closes.
AGG works directly with B2B technology companies to diagnose where the platform motion is breaking down and build the commercial infrastructure to fix it.
Not sure where you sit yet? The AGG Platform Intelligence Framework is where every engagement starts.
Explore the Framework →