--- title: About AGG | Align Growth Global description: Former Microsoft and Red Hat executives. Four platform transitions. This is who Align Growth Global are, how we operate and who we built it for. image: https://aligngrowthglobal.com/hubfs/agg-logo-light-bg_social%20media_1200x1200.png --- [Skip to main content](https://aligngrowthglobal.com/about#main-content) [![Align Growth Global](https://aligngrowthglobal.com/hs-fs/hubfs/AGG_logo.png?width=171&height=107&name=AGG_logo.png) ![Align Growth Global](https://aligngrowthglobal.com/hs-fs/hubfs/AGG_logo.png?width=171&height=107&name=AGG_logo.png) ![Align Growth Global](https://aligngrowthglobal.com/hs-fs/hubfs/AGG_logo.png?width=171&height=107&name=AGG_logo.png) ![Align Growth Global](https://aligngrowthglobal.com/hs-fs/hubfs/AGG_logo.png?width=171&height=107&name=AGG_logo.png)](https://aligngrowthglobal.com?hsLang=en) - Show submenu for Investment Firms Investment Firms - [For Investment Firms](https://aligngrowthglobal.com/investment-firms) - Show submenu for Companies Companies - [For Companies](https://aligngrowthglobal.com/technology-companies) - Show submenu for Services Services - [GTM Advisory](https://aligngrowthglobal.com/gtm-advisory) - [Ecosystem Jumpstarts](https://aligngrowthglobal.com/ecosystem-jumpstarts) - [Show submenu for Platform Intelligence Platform Intelligence](https://aligngrowthglobal.com/platform-intelligence) - [Platform Landscape](https://aligngrowthglobal.com/platform-landscape) - [Platform Ecosystems](https://aligngrowthglobal.com/platform-ecosystems) - [Platform Intelligence](https://aligngrowthglobal.com/platform-intelligence) - [Our Framework](https://aligngrowthglobal.com/our-framework) - Show submenu for Why AGG Why AGG - [Why AGG](https://aligngrowthglobal.com/about) - [Team](https://aligngrowthglobal.com/team) - [Network](https://aligngrowthglobal.com/network) - [FAQs](https://aligngrowthglobal.com/faqs) Open main navigation Close main navigation - Show submenu for Investment Firms Investment Firms - Investment Firms - [For Investment Firms](https://aligngrowthglobal.com/investment-firms) - Show submenu for Companies Companies - Companies - [For Companies](https://aligngrowthglobal.com/technology-companies) - Show submenu for Services Services - Services - [GTM Advisory](https://aligngrowthglobal.com/gtm-advisory) - [Ecosystem Jumpstarts](https://aligngrowthglobal.com/ecosystem-jumpstarts) - Show submenu for Platform Intelligence Platform Intelligence - Platform Intelligence - [Platform Intelligence](https://aligngrowthglobal.com/platform-intelligence) - [Platform Landscape](https://aligngrowthglobal.com/platform-landscape) - [Platform Ecosystems](https://aligngrowthglobal.com/platform-ecosystems) - [Platform Intelligence](https://aligngrowthglobal.com/platform-intelligence) - [Our Framework](https://aligngrowthglobal.com/our-framework) - Show submenu for Why AGG Why AGG - Why AGG - [Why AGG](https://aligngrowthglobal.com/about) - [Team](https://aligngrowthglobal.com/team) - [Network](https://aligngrowthglobal.com/network) - [FAQs](https://aligngrowthglobal.com/faqs) - [Get in Touch](https://aligngrowthglobal.com/contact) [Get in Touch](https://aligngrowthglobal.com/contact?hsLang=en) Platform Intelligence # Everything looks different from the inside. AI platform shifts are redefining every market. Align Growth Global (AGG) gives Investment Firms and their B2B Technology Portfolio Companies the intelligence to anticipate change and the strategy to act on it.   [Meet the Team](https://aligngrowthglobal.com/team?hsLang=en) [The AGG Network](https://aligngrowthglobal.com/network?hsLang=en) WHO WE ARE ## Built from the inside. Deployed for what's next. Every major platform transition creates advantage for those who move with clarity rather than reaction. The AI era is the biggest and fastest replatforming shift in a generation and most companies are navigating it without the intelligence to see what’s coming. AGG is a Platform Intelligence Advisory helping Investment firms (e.g. Private Equity and Venture Capital firms, etc.) and the B2B Technology Companies they back, navigate that shift. Built by operators who made platform decisions from the inside, AGG is founded by a team that has lived through multiple platform transitions - at Microsoft, Red Hat, and across the ecosystems built around them. We surface what is actually limiting growth, shape strategy from that clarity and execute across teams, platforms, and partnerships. What we build is defensible, measurable, and resilient to market shifts and grounded in platform‑insider intelligence. For Investment firms AI replatforming is forcing a portfolio‑level reckoning. Platform exposure builds silently across a portfolio. Without platform‑insider diagnostics, funds misread structural risk as execution failure. LP (Limited Partners) scrutiny is rising as pressure from investors to deliver stronger returns increases. AGG provides the diagnostic foundation to assess portfolio positioning against the platform intelligence economy, before the questions get harder to answer. For B2B technology companies Growing companies develop blindspots. Every new leader quietly reshapes go-to-market, fragmenting alignment between strategy, execution and institutional knowledge. Current revenue masks the cracks because platform shifts don’t show up in financial metrics until the impact has already taken hold. AGG surfaces what's limiting growth and orchestrates the execution to fix it, ensuring your strategy, product, and ecosystem position are aligned with where the platforms are moving next. OUR NAME ## We live our name: Align Growth Global. Align Alignment is not a soft concept. It is the specific work of connecting AI replatforming reality to strategy, and strategy to execution - from board narrative to sales motion, from investor thesis to portfolio delivery for investment firms and their portfolio companies. Without it, good strategy fragments at execution. AGG makes alignment explicit, measurable and maintained. Growth Growth is the output of clarity, not the starting point. Growth that is not anchored to platform reality and customer value does not last - it stops, then reverses when the platform shifts. AGG earns the right to talk about growth by first diagnosing what is actually limiting it. Global Platform transitions do not respect borders. AI replatforming is a global restructuring. Our founding team has scaled across US, UK, and European markets, global partner ecosystems, and international platform programs - bringing the pattern recognition to navigate new markets without starting from scratch. Three words. Three things every engagement produces. Alignment. Compounding growth. Global reach. The Founding Team ## Three former teammates. One shared operating DNA. Neela, Mike, and Will built and scaled billion-dollar platform ecosystems together at Red Hat. AGG exists because the platform intelligence capability their clients needed did not exist - so they built it. ![Neela Mistry-Bradshaw](https://aligngrowthglobal.com/hubfs/agg-brand/Neela%20Mistry-Bradshaw_AGG.png) Neela Mistry-Bradshaw GTM & ECOSYSTEM STRATEGY Built platform-aligned GTM systems and partner ecosystems across European scaleups and global B2B technology markets. Red Hat, AWS, SoftwareOne - vendor, hyperscaler, and partner-side experience that few GTM operators have combined. ![Mike Werner](https://aligngrowthglobal.com/hubfs/agg-brand/Mike%20_Werner_AGG.png) Mike Werner Platform Strategy & Intelligence Founded MSDN and Microsoft's Global Partner Network. Built Red Hat Partner Connect to $1B+ in influenced revenue. Knows exactly what platforms absorb versus what they partner with - because he made those decisions from the inside. ![William Cordis](https://aligngrowthglobal.com/hubfs/agg-brand/William_AGG.png) William Cordis Business Model & Revenue Architecture Architected Red Hat's open source business model over 17 years - revenue operations, licensing, and commercial structures that are directly relevant as AI reshapes business model fundamentals across every sector. [View the Full Team Profiles →](https://aligngrowthglobal.com/team?hsLang=en) Our Credentials ## Why we see what others miss. 5 Transitions From the Inside PC/Windows → Internet → Cloud → Mobile → AI We didn't watch these shifts happen. We built the programs and ecosystems that enabled developers, startups, and customers to navigate them - MSDN, the Microsoft Global Partner Network, Red Hat Partner Connect. Pattern Recognition Same patterns. New platforms. Platform absorption, ecosystem positioning, community dynamics, platform-aligned distribution. These patterns recur across every transition. We have seen which strategies survive, which get absorbed, and which become acquisition targets - before the market makes it obvious. Operator Intelligence Inside platform decisions. We made build-vs-partner decisions at Microsoft and Red Hat. We know how hyperscalers and AI platforms evaluate those same choices today - what to absorb, who to partner with, and what to leave to the ecosystem. That is not research. It is operating memory. > "Platform transitions never announce themselves. They build in the background - in pricing pressure you can’t justify, in partners going quiet, in churn you can’t diagnose - until the inflection point makes the shift impossible to ignore. And by then, the repositioning window is already closing." Mike Werner, Co-Founder & Managing Director, Align Growth Global HOW WE OPERATE ## Commitments that show up in every engagement, not just the pitch. These aren't values statements. They are the standards we hold every engagement to. Customer value anchors every decision Every strategic recommendation traces back to customer value creation. When client strategy drifts toward platform convenience or investor preference, we say so. Diagnose root causes, not surface symptoms A pipeline problem is often a positioning problem. A partnership problem is often a foundation problem. We identify where the failure actually originates. Embedded in your leadership team We work inside your decision-making process, not as an outside firm delivering a report. Collaborative, invested and accountable for the same outcomes you are. Accountability measured in outcomes We track what changed, not what was delivered. If a strategic intervention cannot be measured, it has no place in how we define success with clients. Honest over comfortable We surface what the evidence shows, including findings clients would prefer not to hear. Independent judgment is structural at AGG, not situational. A network that learns with every engagement Every engagement feeds pattern recognition back into AGG's firm-level frameworks. Each subsequent client engagement starts from a stronger evidence base than the last. How AGG compares ## The market has options. Most of them solve half the problem. | Capability | VC Platform Teams | Consulting Firms | Fractional Execs | Align Growth Global | | --- | --- | --- | --- | --- | | Platform insider intelligence | ✗ | ✗ | Partial | ✓ EIR Network | | Cross-portfolio pattern recognition | Limited | ✗ | ✗ | ✓ Systematic | | Hands-on execution | Partial | ✗ | ✓ | ✓ Embedded | | AI replatforming framework | ✗ | Generic | ✗ | ✓ Proprietary | | Venture Capital firm + portfolio company alignment | ✗ | ✗ | ✗ | ✓ Both sides | | Stays through implementation | ✗ | ✗ | Partial | ✓ Always | | Cross-border market expertise | ✗ | Selective | ✗ | ✓ EU, UK & US | Where to next ## Which best describes you? The starting point depends on where you sit. FOR Investment FIRMS Your portfolio has AI platform exposure that is not showing up in the metrics yet. AGG gives investment firms the diagnostic infrastructure to see it and the embedded capability to act on it before the window closes. [Explore what AGG does for investment firms →](https://aligngrowthglobal.com/venture-capital-firms?hsLang=en) For B2B technology companies Your platform relationships should be your fastest-growing channel. Most aren't. AGG works directly with B2B technology companies to diagnose where the platform motion is breaking down and build the commercial infrastructure to fix it. [Explore what AGG does for companies →](https://aligngrowthglobal.com/technology-companies?hsLang=en) ![agg-logo-dark-bg (1)](https://aligngrowthglobal.com/hubfs/agg-brand/agg-logo-dark-bg%20(1).svg) Align Growth Global is building Platform Intelligence for the AI era, helping investment firms and technology companies understand how changes across the platform economy may affect the businesses they invest in, build and operate. [hello@aligngrowthglobal.com](mailto:hello@aligngrowthglobal.com) Company - [Why AGG](https://aligngrowthglobal.com/about?hsLang=en) - [Team](https://aligngrowthglobal.com/team?hsLang=en) - [Our Network](https://aligngrowthglobal.com/network?hsLang=en) - [FAQs](https://aligngrowthglobal.com/faqs?hsLang=en) - [Get In Touch](https://aligngrowthglobal.com/contact?hsLang=en) Clients - [Investment Firms](https://aligngrowthglobal.com/investment-firms?hsLang=en) - [Technology Companies](https://aligngrowthglobal.com/technology-companies?hsLang=en) Platforms - [Platform Ecosystems](https://aligngrowthglobal.com/platform-ecosystems?hsLang=en) - [Platform Landscape](https://aligngrowthglobal.com/platform-landscape?hsLang=en) - [Platform Intelligence](https://aligngrowthglobal.com/platform-intelligence?hsLang=en) - [Our Framework](https://aligngrowthglobal.com/our-framework?hsLang=en) Services - [GTM Advisory](https://aligngrowthglobal.com/gtm-advisory?hsLang=en) - [Ecosystem Jumpstarts](https://aligngrowthglobal.com/ecosystem-jumpstarts?hsLang=en) © Align Growth Global. All rights reserved.[Privacy.](https://aligngrowthglobal.com/privacy?hsLang=en)[Terms.](https://aligngrowthglobal.com/terms?hsLang=en) Boston · London ```json { "@context" : "https://schema.org", "@type" : "Organization", "description" : "Align Growth Global is a Platform Intelligence Advisory helping Investment Firms and their Portfolio Companies navigate AI-driven platform restructuring.", "email" : "hello@aligngrowthglobal.com", "logo" : "https://aligngrowthglobal.com/hubfs/agg-logo-light-bg_social%20media_1200x1200.png", "name" : "Align Growth Global", "sameAs" : [ "https://www.linkedin.com/company/align-growth-global" ], "url" : "https://aligngrowthglobal.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "WebSite", "name" : "Align Growth Global", "url" : "https://aligngrowthglobal.com" } ```