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PLATFORM INTELLIGENCE ADVISORY Boston · LONDON

Everything looks different from the inside.

Four platform transitions. The same pattern, every time. Align Growth Global (AGG) exists because that pattern is playing out again - at AI speed, across every market simultaneously.

WHO WE ARE

Built from the inside. Deployed for what's next.

Every major platform transition creates advantage for those who move with clarity rather than reaction. AGG was founded by a team that has lived through four of them - at Microsoft, Red Hat, and the ecosystems built around them. We surface what is actually limiting growth, shape strategy from that clarity, and execute across teams, platforms, and partnerships. What we build is defensible, measurable, and resilient to market shifts.

For investment firms

AI replatforming is forcing a portfolio reckoning. Without systematic frameworks, structural exposure across a fund looks like a team problem in each company. LP scrutiny is rising. AGG provides the diagnostic foundation to assess portfolio positioning against the intelligence economy, before the questions get harder to answer.

For B2B technology companies

Growing companies develop blindspots. Every new leader quietly reshapes go-to-market (GTM) - fragmenting alignment between strategy, execution and institutional knowledge. Current revenue masks the cracks. AGG surfaces what's actually limiting growth and orchestrates the execution to fix it.

OUR NAME

We live our name: Align Growth Global.

Align
Alignment is not a soft concept. It is the specific work of connecting AI replatforming reality to strategy, and strategy to execution - from board narrative to sales motion, from investor thesis to portfolio delivery for VC firms and their technology companies. Without it, good strategy fragments at execution. AGG makes alignment explicit, measurable and maintained.
Growth
Growth is the output of clarity, not the starting point. Growth that is not anchored to platform reality and customer value does not last - it stops, then reverses when the platform shifts. AGG earns the right to talk about growth by first diagnosing what is actually limiting it.
Global
Platform transitions do not respect borders. AI replatforming is a global restructuring. Our founding team has scaled across US, UK, and European markets, global partner ecosystems, and international platform programs - bringing the pattern recognition to navigate new markets without starting from scratch.

Three words. Three things every engagement produces.
Alignment. Compounding growth. Global reach.

The Founding Team

Three former teammates. One shared operating DNA.

Neela, Mike, and Will built and scaled billion-dollar platform ecosystems together at Red Hat. AGG exists because the platform intelligence capability their clients needed did not exist - so they built it.

Neela Mistry-Bradshaw
Neela Mistry-Bradshaw
GTM & ECOSYSTEM STRATEGY
Built platform-aligned GTM systems and partner ecosystems across European scaleups and global B2B technology markets. Red Hat, AWS, SoftwareOne - vendor, hyperscaler, and partner-side experience that few GTM operators have combined.
Mike Werner
Mike Werner
Platform Strategy & Intelligence
Founded MSDN and Microsoft's Global Partner Network. Built Red Hat Partner Connect to $1B+ in influenced revenue. Knows exactly what platforms absorb versus what they partner with - because he made those decisions from the inside.
William Cordis
William Cordis
Business Model & Revenue Architecture
Architected Red Hat's open source business model over 18 years - revenue operations, licensing, and commercial structures that are directly relevant as AI reshapes business model fundamentals across every sector.
Our Credentials

Why we see what others miss.

5 Transitions From the Inside
PC/Windows → Internet → Cloud → Mobile → AI

We didn't watch these shifts happen. We built the programs and ecosystems that enabled developers, startups, and customers to navigate them - MSDN, the Microsoft Global Partner Network, Red Hat Partner Connect.

Pattern Recognition
Same patterns. New platforms.

Platform absorption, ecosystem positioning, community dynamics, platform-aligned distribution. These patterns recur across every transition. We have seen which strategies survive, which get absorbed, and which become acquisition targets - before the market makes it obvious.

Operator Intelligence
Inside platform decisions.

We made build-vs-partner decisions at Microsoft and Red Hat. We know how hyperscalers and AI platforms evaluate those same choices today - what to absorb, who to partner with, and what to leave to the ecosystem. That is not research. It is operating memory.

"Platform transitions never announce themselves. They build in the background - in pricing pressure you can’t justify, in partners going quiet, in churn you can’t diagnose - until the inflection point makes the shift impossible to ignore. And by then, the repositioning window is already closing."
Mike Werner, Co-Founder & Managing Director, Align Growth Global
HOW WE OPERATE

Commitments that show up in every engagement, not just the pitch.

These aren't values statements. They are the standards we hold every engagement to.

Customer value anchors every decision
Every strategic recommendation traces back to customer value creation. When client strategy drifts toward platform convenience or investor preference, we say so.
Diagnose root causes, not surface symptoms
A pipeline problem is often a positioning problem. A partnership problem is often a foundation problem. We identify where the failure actually originates.
Embedded in your leadership team
We work inside your decision-making process, not as an outside firm delivering a report. Collaborative, invested and accountable for the same outcomes you are.
Accountability measured in outcomes
We track what changed, not what was delivered. If a strategic intervention cannot be measured, it has no place in how we define success with clients.
Honest over comfortable
We surface what the evidence shows, including findings clients would prefer not to hear. Independent judgment is structural at AGG, not situational.
A network that learns with every engagement
Every engagement feeds pattern recognition back into AGG's firm-level frameworks. Each subsequent client engagement starts from a stronger evidence base than the last.
How AGG compares

The market has options.

Most of them solve half the problem.

Capability VC Platform Teams Consulting Firms Fractional Execs Align Growth Global
Platform insider intelligence Partial ✓ EIR Network
Cross-portfolio pattern recognition Limited ✓ Systematic
Hands-on execution Partial ✓ Embedded
AI replatforming framework Generic ✓ Proprietary
Investment firm + portfolio company alignment ✓ Both sides
Stays through implementation Partial ✓ Always
Cross-border market expertise Selective ✓ EU, UK & US
Where to next

Which best describes you?

The starting point depends on where you sit.

FOR INVESTMENT FIRMS
Your portfolio has AI platform exposure that is not showing up in the metrics yet.

AGG gives investment firms the diagnostic infrastructure to see it and the embedded capability to act on it before the window closes.

Explore what AGG does for investors →
For B2B technology companies
Your platform relationships should be your fastest-growing channel. Most aren't.

AGG works directly with B2B technology companies to diagnose where the platform motion is breaking down and build the commercial infrastructure to fix it.

Explore what AGG does for tech companies →

Not sure where you sit yet? The AGG Platform Intelligence Framework is where every engagement starts.

Explore the Framework →