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ECOSYSTEM JUMPSTARTS

Join an ecosystem or build your own? Get expert clarity.

Whether you're joining an ecosystem or building one, we audit your true platform potential. Get clear, early advice on where you sit, what you're missing, and whether your product is ready to lead.

Book an intro call
Ecosystem Alignment AGG read
We tell you which path is right for you. 
ProductMapped to your KPIs Strong
PlatformFit with major platforms Partial
ProgramStructure, tiers and incentives Not started
Position
Audit your ecosystem tier to unlock hidden co-sell channels, partner funding, and premium placement.
Join
We test whether your product belongs in an established platform ecosystem or has the gravity to lead one.
Build
Building on a platform? We evaluate your integrations, market exposure, and the value of a stronger position.

Ecosystem Jumpstarts

Move fast with full confidence. Choose Sprint to evaluate your readiness and validate your next steps,
or Activate to arm your team with a complete, execution-ready ecosystem strategy.

Sprint

You already have a team, program, a leader, or a plan.
We tell you what's working and what to do next.
And if you're ready to build, then this is also the right first step for you.
What's included
  • A 90-minute kickoff with your leadership team
  • Five interviews with your team, completed in week one
  • An external read of your product, your platform relationships and your competitors
  • A clear view of where you stand with every platform you're part of
  • An honest read on whether your product could support a program of its own
  • A read on how your current partner program stacks up against what the opportunity actually needs
  • A clear look at whether your team is set up to execute - reporting lines, KPIs, and where the handoffs break down.
What you walk away with

  • A clear answer: what's worth joining, what's worth building, and in what order with 2-3 scenarios and resource implications

  • A recommendation for each: Accelerate / Reposition / Triage / Monitor 

  • A written report, a leadership working session, and a 30-day check-in.


*Excludes: Program architecture, participant map with named targets, best-practice benchmarking, connected-principals deep read, role charter and RACI, KPI instrumentation, and the playbook. 

2 weeks
Fixed scope
$25,000
Fixed price
100%
On signature
Book an intro call ↓

Activate

You've decided or just started to build your ecosystem strategy, or hired someone to get things moving. Whichever path is chosen: join, build, or a dual‑path - we prioritise that direction in the strategy and 6‑month playbook we hand your new leader to run from day one.
Everything in the Sprint, plus
  • Ecosystem strategy: mode selection per platform, the interdependency model, and the published benefits, requirements and expected outcomes
  • Program architecture: tiers, requirements, benefits, incentives, and an enablement and certification skeleton
  • A participant map by type (SI, VAR, OEM, ISV, frontier LLM, marketplace), with named targets and a recruitment sequence
  • Your GTM plan for the ecosystem: marketplace, co-sell and partner economics, not just sales
  • Organisational design: role charter, reporting-line recommendation, and how it connects to the rest of your team.
What you walk away with
  • A complete program a new leader can pick up and run from day one, with a six-month playbook already sequenced and owner-assigned
  • A board-ready executive summary, and clear economics: what you pay, what you charge
  • A discovery readout at week two, a final handoff workshop at week four, plus 30- and 60-day check-ins.
4 weeks
Fixed scope
$50,000
Fixed price
50/50
On Signature & Week 2
Book an intro call ↓

We’ve built ecosystem programs at Microsoft and Red Hat, and worked with platforms across the industry.
With Align Growth Global, you work with the team behind that work.

Not sure which one yet?

Start with the Sprint.

Book a short call.

We'll confirm fit and get the right Jumpstart on the calendar.

Need something broader than Sprint or Activate?
See the full GTM Advisory approach.

The advisory team are former Microsoft and Red Hat executives with platform intelligence from the inside. Meet the Align Growth Global Team →
Frequently asked questions

Questions we hear most.

Ecosystem Jumpstarts
What's the difference between the Sprint and Activate?
The Sprint (2 weeks, $25,000) tells you what to do. It assesses your position, your opportunity, and your organization, then delivers a recommendation on where resources should go. Activate (4 weeks, $50,000) includes everything in the Sprint plus the artifacts themselves: program architecture, participant map, economics, a role charter, and a six-month playbook.
Can we start with the Sprint and upgrade later?
Yes. At the week-two readout, Sprint clients can extend directly into Activate at the same rate, no re-scoping, weeks 3–4 start the following Monday.
What's included, and is anything negotiable?
Both are fixed-price, fixed-scope. The published deliverable list for each package is the entire agreement. That's what lets us skip a lengthy proposal or acceptance process. 
Who actually runs the engagement?
All three AGG founders are on every engagement: one as lead, plus dedicated ecosystem, commercial, and go-to-market perspectives, rather than one consultant working alone. 
How does this compare to just hiring a VP of Ecosystem?
A Sprint costs roughly one month of a typical VP Ecosystem's loaded compensation; Activate costs about two. Both land before you've committed $250 - 450K a year to a hire who'd otherwise spend two quarters building the same assessment from scratch.
What happens after the engagement ends?
No retainer is built into either package, you get the artifacts and a follow-up check-in (30-day for the Sprint, 30- and 60-day for Activate). Anything beyond that is scoped separately.
How is this different from a fractional CMO or generalist growth consultant?
Most fractional help brings one perspective and a general revenue lens. AGG runs three in parallel: ecosystem/positioning, commercial/pricing, and GTM/market-entry, from people who built these functions inside major platforms rather than advised on them from outside.