From open role to working plan, in weeks.
Most companies waste 2-4 quarters getting an ecosystem strategy off the ground. We compress that into two to four weeks, so you know exactly which platform to join, or if you’re building one, what to build and how to run it.
Ecosystem Jumpstarts
or Activate to arm your team with a complete, execution-ready ecosystem strategy.
Sprint
We tell you what's working and what to do next.
And if you're ready to build, then this is also the right first step for you.
- A 90-minute kickoff with your leadership team
- Five interviews with your team, completed in week one
- An external read of your product, your platform relationships and your competitors
- A clear view of where you stand with every platform you're part of
- An honest read on whether your product could support a program of its own
- A read on how your current partner program stacks up against what the opportunity actually needs
- A clear look at whether your team is set up to execute - reporting lines, KPIs, and where the handoffs break down.
-
A clear answer: what's worth joining, what's worth building, and in what order with 2-3 scenarios and resource implications
-
A recommendation for each: Accelerate / Reposition / Triage / Monitor
-
A written report, a leadership working session, and a 30-day check-in.
*Excludes: Program architecture, participant map with named targets, best-practice benchmarking, connected-principals deep read, role charter and RACI, KPI instrumentation, and the playbook.
Activate
- Ecosystem strategy: mode selection per platform, the interdependency model, and the published benefits, requirements and expected outcomes
- Program architecture: tiers, requirements, benefits, incentives, and an enablement and certification skeleton
- A participant map by type (SI, VAR, OEM, ISV, frontier LLM, marketplace), with named targets and a recruitment sequence
- Your GTM plan for the ecosystem: marketplace, co-sell and partner economics, not just sales
- Organisational design: role charter, reporting-line recommendation, and how it connects to the rest of your team.
- A complete program a new leader can pick up and run from day one, with a six-month playbook already sequenced and owner-assigned
- A board-ready executive summary, and clear economics: what you pay, what you charge
- A discovery readout at week two, a final handoff workshop at week four, plus 30- and 60-day check-ins.
We’ve built ecosystem programs at Microsoft and Red Hat, and worked with platforms across the industry.
With Align Growth Global, you work with the team behind that work.
Start with the Sprint.
Book a short call.
We'll confirm fit and get the right Jumpstart on the calendar.
Need something broader than Sprint or Activate?
See the full GTM Advisory approach.
Questions we hear most.
We already have someone starting in this role, does this still apply?
We're still interviewing candidates, should we wait until someone's hired?
Does this replace the hire, or work alongside it?
Our search has been open a while and isn't converting, is that relevant?
How fast can this actually move?
How is this different from a fractional CMO or generalist growth consultant?
Most fractional help brings one perspective and a general revenue lens. AGG runs three in parallel: ecosystem/positioning, commercial/pricing, and GTM/market-entry, from people who built these functions inside major platforms rather than advised on them from outside.